Global electric kettle market seen reaching $3.31 billion by 2035

The global electric kettle market is projected to grow from $2.02 billion in 2025 to $3.31 billion by 2035, driven by smart connectivity, energy efficiency and sustainability-led product design. Market Research Future says online sales, premium features and specialty beverage use are reshaping a category once dominated by basic boiling appliances.

Why it matters: - Electric kettles are moving from basic countertop appliances to connected kitchen devices with clearer premium pricing power. - The market’s growth reflects demand for convenience, energy efficiency, smarter controls and more sustainable materials. - E-commerce, specialty coffee and tea use, and smart-home adoption are expanding the category’s addressable market.

What happened: - Market Research Future valued the global electric kettle market at $2.02 billion in 2025. - The firm projects the market will reach $3.31 billion by 2035. - The forecast implies a 4.96% compound annual growth rate from 2026 to 2035. - The study covers 2021 through 2035 and examines product types, materials, capacities, end users and regional demand patterns. - The release says manufacturers are adding temperature precision, app connectivity, automated controls, safety features and updated designs. - The release says environmental concerns are affecting material sourcing, manufacturing, energy use, durability and end-of-life recycling.

The details: - Standard electric kettles lead product demand with a 44.3% share in 2025, supported by affordability and wide availability. - Variable-temperature kettles reached $0.66 billion, driven by specialty beverage preparation. - Smart and connected kettles are growing at a 10.6% CAGR, supported by IoT adoption and app-based controls. - Stainless steel holds a 53.9% share in 2025, helped by durability and premium appeal. - Plastic remains popular for low-cost, lightweight designs, while glass appeals to buyers who want visible boiling and modern styling. - The 1.0-1.5 liter segment leads with a 59.5% share in 2025, matching common household use. - Residential buyers account for 63.9% of demand in 2025. - Commercial and HoReCa demand is projected to grow at a 6.0% CAGR, driven by hotels, cafés and workplace facilities. - Supermarkets and hypermarkets hold a 40.0% share in 2025. - Online sales are the fastest-growing channel at a 12.0% CAGR, supported by convenience, pricing and digital shopping adoption. - North America remains a premium market, with the U.S. accounting for 72.4% of regional share. - Canada is projected to grow at a 5.8% CAGR. - Europe benefits from established tea and coffee consumption, with Germany holding 19.8% of regional share and the UK reaching $0.14 billion. - Asia-Pacific is led by China with 38.5% of regional share. - India is projected to grow at 8.4% CAGR, and South Korea at 6.2% CAGR. - In South America, Brazil leads with 58.2% regional share and Argentina is projected to grow at 4.6% CAGR. - In the Middle East and Africa, Saudi Arabia accounts for 28.6% of regional share and the UAE is expected to grow at 5.5% CAGR. - The report names Philips, Groupe SEB, De'Longhi Group, Breville Group, Spectrum Brands, BSH Hausgeräte, Hamilton Beach Brands, Conair Corporation, Zojirushi Corporation, Morphy Richards, Smeg and Fellow Products among key companies. - The release says Groupe SEB’s recycled-steel initiative, Breville’s Bluetooth-enabled gooseneck model and De'Longhi’s IoT investment show where the category is heading. - In July 2024, De'Longhi acquired a 70% stake in a UK-based IoT firmware startup to support connected-appliance development across its kettle and coffee-machine businesses. - A sample report is available here.

Between the lines: - Competition is shifting from speed and price toward software, connectivity, materials and energy performance. - Private-label expansion, including Amazon Basics, suggests more pressure on branded players at the value end of the market. - Europe’s tighter energy rules are pushing manufacturers to improve efficiency and power management. - The category’s premium segment is being shaped by specialty coffee, tea culture and smart-home adoption.

What's next: - Manufacturers are likely to keep investing in faster heating, better temperature control, app features and smarter energy management. - Sustainable design is expected to remain a priority, including recyclable materials, longer product lifecycles and repairability. - Connected kettles may increasingly link with broader smart-kitchen ecosystems and mobile apps. - E-commerce is expected to remain a major growth channel as online shopping adoption expands across regions.

The bottom line: - Electric kettles are becoming a smarter, more differentiated appliance category, with growth tied to convenience, connectivity and sustainability rather than boiling speed alone.